Immerse UK brings together industry, researchers and research organisations; the public sector, entrepreneurs, innovators and end users to support the UK in becoming the global leader in applications of immersive technologies: high-end visualisation, virtual, mixed, and augmented reality, haptics and other sensory interfaces with data.

We are building a rolling programme of work, developed with our members and the IET, which addresses the pressing issues that slow down R&D and identifies the opportunities for growth and collaboration in the emerging marketplace.

Some of this country’s most recognisable and innovative brands – from Rolls-Royce and BAE Systems to Imagination, Holovis and the BBC – are founding members.

By joining Immerse UK, you will have an opportunity to develop, participate and benefit from network activities, which include:

  • Developing and promoting a vision and a roadmap for the UK as world leader in the application of immersive technologies 
  • Stimulating research and innovation, knowledge transfer and collaboration between diverse stakeholders in academia, industry and the public sector
  • Building awareness of the opportunities open to immersive technologies across a range of key challenge areas 
  • Identifying key developments, opportunities, innovation challenges, and barriers to adoption
  • Raising awareness of business requirements, including start-ups: for skills, for finance, for research and other resources
  • Facilitating new interdisciplinary collaborations in R&D, business and market development
  • Assisting RCUK and UKRI in the development and co-ordination of relevant research programmes
  • Helping develop industry standards in collaboration with international bodies
  • Encouraging a human-centred approach to the design and development of immersive technologies, applications and experience.

Immerse UK is supported by Innovate UK and managed by the Knowledge Transfer Network (KTN) as a Special Interest Group (SIG).  More information on KTN SIGs and activity in other industries can be found here.