Case Studies

Showcasing innovation in immersive technologies

Focusing on ground-breaking innovation and showcasing best practice approaches, our case studies demonstrate how immersive technologies have the potential to transform businesses across all sectors

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Nexus and Hotstepper

Creative routes from A to B: adding engagement to augmented reality way-finding

 
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vTime

Building virtual worlds for interaction and networking: vTime is leading the charge

 
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NASA

NASA’s ISS Hybrid Reality Experience: pushing the boundary of physical and virtual reality

 
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Future Visual and John Lewis

Creating a virtual shopping experience: the third space in retail

 
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Holovis Immersive Tunnel

Don: The Chase; immersive technologies at work in theme parks

 
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Philharmonia and Inition

The Virtual Orchestra: pioneering immersive entertainment in the world of classical music 

 
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Radisson RED and Soluis

How immersive technology is creating a bright new future for hotels

 
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Jaguar and Imagination

Jaguar I-PACE concept launch: cutting-edge VR on the world stage

 
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Sony, Ralph Creative and Kuju

Paris.VR, The Chainsmokers: where VR meets the music industry

 
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Emteq

Understanding what drives human behaviour: wearable tech in immersive environments

 
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PwC

Exploring the future through VR: the PricewaterhouseCoopers experience

 
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FIA, Sabinna and Pictofit

How the fashion industry is dressing for success with the help of mixed realities

 
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Cornerstone, Inition, Visyon

A global first: VR training and recruitment for foster carers and adopters

 
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C4X Discovery

The 4Sight project: using virtual reality in the drug discovery space

 
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Virtual Bodyworks

Virtual psychotherapy: developing VR to improve mental health and business success

 
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BBC and REWIND

 

Pushing the boundaries of live action possibility: VR in outer space

 
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BAE Systems

Project VR: faster production and enhanced training in aerospace

 
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Future Visual and IATA

Transporting the airport to the classroom: using VR for training in the aviation industry

 
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UNICEF and Inition

You are there: how UNICEF is using third sector VR to combat polio

 
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Curiscope and Virtuali-Tee

Learning from the outside in: bringing anatomy to life with mixed reality

 
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Jaguar, Hammerhead, Mindshare

Inside the mind of a champion: Feel Wimbledon with Andy Murray

 
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Rolls-Royce

Demonstrating the power of immersive technologies in aerospace and marine

 
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WNO and REWIND

Re-imagining opera for new audiences: behind the scenes at VR

 
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Soluis and Crossrail

 

Hands-free and heads-up: AR 'at work' in underground construction sites

 
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Chevrolet and The Mill

The Human Race: prototyping the future of film through the automotive industry