Rise to the Augmented Reality Challenge from Tourism NI

Could you improve the experience of visitors to Northern Ireland with the development of an AR project?

Tourism NI, in partnership with the Department for Communities, Digital Catapult NI and Matrix is investing up to £70,000 to encourage tourism focussed innovation in Augmented Reality. 


The Challenge

Proposals are welcomed from technology and tourism stakeholders with innovative digital ideas relevant to developing the use of augmented reality technologies. Proposals should include solutions with potential appeal to the wider tourism marketplace and that also consider the underlying operational and commercial models.


The Themes

Multi-Lingual Way Finding

Find a creative solution to enhance the visitor experience by helping people of all abilities and language requirements, find their way seamlessly around and between tourist attractions. 

Solutions should consider:

  • Delivery of efficient, effective and stress free wayfinding
  • Multilingual provision
  • How to encourage visitors to explore the environment around a tourist attraction, notifying them of items of interest, events or other tourist amenities in the area.
  • How to adapt to the location and environment of the user and be capable of transitioning between outdoor and indoor spaces
  • Allowing the user to navigate the environment virtually

Unmanned and Heritage Tourist Locations

Find a digital solution that will deliver an enhanced visitor experience while allowing us to track visitors to historic sites in a way that is low-cost, robust and reliable, and in a way that delivers information in a timely manner, regardless of location, connectivity and power conditions. Solutions should consider:

  • An immersive experience that recreates life in the original site
  • Pointing users to other nearby attractions
  • A method of tracking visitor footfall
  • Multilingual provision


Who can apply?

You don’t need to have an existing app or service or be currently active in the Immersive industry. You do need to have a specific product, platform or service in mind, even if it is only at idea stage. You can propose a solution to one or both challenge.


How does the challenge work?

The challenge is a two-stage process contest is a two stage process.

Stage one involves the completion of an application form and making a short innovative presentation of your idea. Six solutions go through to the next stage.

Stage two involves a live pitch and Q&A to an expert assessment panel on 18th December 2017 who will make the final decision on which solutions to fund.

Applicants can apply from 26th October 2017. There is a briefing event for potential applicants to find out more information, on 3rd November 2017 at 10.30 in the Stormont Hotel, Belfast.

To learn more about the contest and to get the application form, go to the web page for this competition at: www.tourismni.com/sbri

Join the Horizon 2020 webinar

Horizon 2020 is the European Union framework programme funding research and innovation. 

Its draft work programme for 2018-2020 foresees funding opportunities to support immersive technologies in Europe under the call H2020-ICT-25.

On Friday 27th October at 12:15 (Brussels Time), a webinar is organised to present two actions:

1. A Coordination and Support Action named "Interactive Community Building"

Where 3 million euro is budgeted to better coordinate stakeholders

Deadline for application is 17th April 2018

2. A Research and Innovation Action named "Future interaction"

Where 20 million euro is budgeted to strengthen European research and industrial capacities, specifically in two domains:

  • Multi-user interactions
  • Higher quality experiences

Deadline for application is 14th November 2018

The webinar will present the rationale and details of the planned actions, as well as concrete steps to build a proposal for granting. 

If you are interested in participating in the webinar, please email CNECT-CREATIVITY@ec.europa.eu

CreativeXR Programme

Unlocking the creative potential of immersive content

Immerse UK and Digital Catapult are pleased to give you advance warning of a new project, CreativeXR, which has been developed in collaboration with Arts Council England. It is designed to unlock opportunities for creative talent to experiment with immersive content that inspires audiences.

This exciting three month programme gives creative teams the chance to access early stage finance, facilities, industry leaders and commissioning bodies, and the opportunity to pitch for further development funding.  

Briefing sessions will be taking held throughout October in:

Visit creativeXR.co.uk for more information