Immersive Economy Mapping Survey open for participation

With the rapid growth of immersive technologies across the UK economy, gaining insight into the size and shape of this emerging sector is crucial. That's why we've partnered with Nesta and Glass AI to undertake the first ever Immersive Economy Mapping study. 

We would like you to be part of this important study by telling us about your company. We want to hear the opinions of ALL organisations, big or small. In return we are offering a summary of the findings, emailed directly to you.


Purpose of the Survey

The results of our survey will help policymakers, investors, investors and businesses make better decisions, driving our industry’s success. It will directly inform our Immersive Economy report, due out in early 2018, which will shine a spotlight on UK immersive tech businesses, profiling the sector on a national level.

The UK is one of the global leaders in the Immersive Economy - including VR, AR and wearable and haptic technologies, content and services. Ensuring that the sector continues to expand requires the right policies informed by the best data.


How to participate

It couldn't be easier to get involved. Simply click on the link below to start the survey, which takes around 10 minutes to complete. The deadline to participate 8th December 2017.

If you have difficulties completing the survey, please feel free to contact

Get your business in shape on our Investment Readiness Bootcamp

Immerse UK has launched an exciting series of free Bootcamp days to support SMEs working in AR and VR seeking investment.

We have partnered with the Accelerator Network to deliver a series of Investment Readiness Bootcamp days to support Immersive Technology getting ready to secure investment from leading UK investors. 

If you are an immersive technology business – specifically working across AR & VR and looking to raise investment (£150k-£1m) join us for a free day long bootcamp to deep dive into your investment readiness from a legal, financial and investor perspective. You'll learn about the investment landscape and tools to help you secure investment from the right investor for your business. 

The Bootcamp days will be delivered on the following dates:

  • 12th December 2017
  • 12th January 2018
  • 7th February 2018
  • 2nd March 2018

Places are strictly limited to 30 selected businesses. Companies who successfully complete the Bootcamp day and are deemed to be Investment Ready will be invited to present to an audience of appropriate investors who are looking for opportunities in this sector on 27th March 2018. 

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Rise to the Augmented Reality Challenge from Tourism NI

Could you improve the experience of visitors to Northern Ireland with the development of an AR project?

Tourism NI, in partnership with the Department for Communities, Digital Catapult NI and Matrix is investing up to £70,000 to encourage tourism focussed innovation in Augmented Reality. 


The Challenge

Proposals are welcomed from technology and tourism stakeholders with innovative digital ideas relevant to developing the use of augmented reality technologies. Proposals should include solutions with potential appeal to the wider tourism marketplace and that also consider the underlying operational and commercial models.


The Themes

Multi-Lingual Way Finding

Find a creative solution to enhance the visitor experience by helping people of all abilities and language requirements, find their way seamlessly around and between tourist attractions. 

Solutions should consider:

  • Delivery of efficient, effective and stress free wayfinding
  • Multilingual provision
  • How to encourage visitors to explore the environment around a tourist attraction, notifying them of items of interest, events or other tourist amenities in the area.
  • How to adapt to the location and environment of the user and be capable of transitioning between outdoor and indoor spaces
  • Allowing the user to navigate the environment virtually

Unmanned and Heritage Tourist Locations

Find a digital solution that will deliver an enhanced visitor experience while allowing us to track visitors to historic sites in a way that is low-cost, robust and reliable, and in a way that delivers information in a timely manner, regardless of location, connectivity and power conditions. Solutions should consider:

  • An immersive experience that recreates life in the original site
  • Pointing users to other nearby attractions
  • A method of tracking visitor footfall
  • Multilingual provision


Who can apply?

You don’t need to have an existing app or service or be currently active in the Immersive industry. You do need to have a specific product, platform or service in mind, even if it is only at idea stage. You can propose a solution to one or both challenge.


How does the challenge work?

The challenge is a two-stage process contest is a two stage process.

Stage one involves the completion of an application form and making a short innovative presentation of your idea. Six solutions go through to the next stage.

Stage two involves a live pitch and Q&A to an expert assessment panel on 18th December 2017 who will make the final decision on which solutions to fund.

Applicants can apply from 26th October 2017. There is a briefing event for potential applicants to find out more information, on 3rd November 2017 at 10.30 in the Stormont Hotel, Belfast.

To learn more about the contest and to get the application form, go to the web page for this competition at: