The International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. We will be posting regular news on their research into immersive technology here over the coming months.
The AR and VR headset market in the UK grew 37% year on year in the first quarter of 2017. The total number of units shipped reached over 89,000, which represented nearly £31 million. VR headsets represented 96% of the total number of units shipped in 1Q17, driven mainly by early adopters. AR headsets, on the other hand, were mainly shipped for commercial applications.
The IDC Mobile Business Survey 2017, published in March, interviewed more than 1,000 companies in Europe, and found that AR and VR are priorities for many businesses. The results couldn't be more clear about the opportunity for and interest in both AR and VR, with 58% of enterprises undertaking activities in the areas of AR or VR. In the U.K., this is even higher at 66%. These activities could be a trial/experiment (24%), a pilot project (27%), or full deployment (15%). Among the main reasons for U.K. companies adopting AR/VR are to increase efficiency (40%), improve client-facing interactions (34%), and increase safety (33%).
IDC forecasts that the number of AR and VR headsets shipped to the U.K. will grow 109% year on year to nearly 1 million units by the end of 2017, representing £300 million in revenues.
Interested in finding out more? Visit the IDC website