1. £16M Demonstrator Programme – opens 21 May
The objective of this competition is to explore future global, mass market, commercial opportunities in immersive experiences and technologies through supporting a limited number of large and ambitious pre-commercial collaborations.  Each demonstrator will create a novel audience proposition that must reach an audience of more than 100,000 members of the public.

Bringing together globally recognised IP owners with the UK’s world leading production and creative technology companies this competition will support a small number of projects in the key creative sectors that that have identified as having of potential mass-audience potential. We anticipate making four awards across the areas of Moving Image, Sports Entertainment, Visitor Experience, and Performance.

To develop and deliver a successful demonstrator we anticipate that successful consortia will have to bring together expertise and assets from multiple partners:

  • IP and rights owners;
    production companies and studios;
    creative technology providers (supplying digital applications and services)
    platform and hardware partners;
    Independent Research Organisations and cultural institutions;
    academic researchers (including those in the social and behavioural sciences as well as STEAM, technology and creative researchers);
    distribution and exhibition partners that can provide a route to the audience.