PRODUCTION INNOVATION FOR IMMERSIVE CONTENT COMPETITION HAS NOW CLOSED.
The next phase of the Audience of the Future Challenge sees the launch of a new R&D fund, Production Innovation for Immersive Content. Up to £8m is available for business-led R&D projects that enable immersive content to be created faster, more efficiently or in new ways, and which improve significantly on the current ‘state-of-the-art’ in the field.
Lowering the cost of this content and expanding the ways in which it can be experienced will help UK businesses, especially SMEs to flourish and maintain the UK’s position as a global creative powerhouse.
The competition is open to all UK creative industry organisations working with immersive technologies. Single company projects can receive up to £250,000, while collaborative projects up to £1m. All proposals must involve at least one participant who is a content creator and develop tools, products or services for creating and delivering immersive content.
- Key dates
- Who can apply
- How to apply
- Competition briefing events
- Making connections with potential collaborators
- Resources and support
Applications opened: Monday 1 October 2018
Applications close: Wednesday 28 November 2018 | 12:00pm
Applicants notified: Friday 11 January 2019
Who can apply
This competition is open to all creative industry organisations working with immersive technology.
To lead a project you must:
- be a UK-registered business
- be a content creator, or collaborate with at least one participant who is a content creator
Projects with costs:
- under £250,000 must be led by an SME
- over £250,000 must be collaborative and involve at least one micro, small or medium-sized enterprise (SME)
To collaborate you must be a UK based:
- business of any size
- research organisation
- public sector organisation or charity undertaking research activity
All partners must:
- carry out their project work in the UK
- intend to exploit the results in or from the UK
How to apply
The online application form, in addition to further guidance and information on eligibility can be found on the Innovate UK website
Competition briefing events
These events are designed to give you an opportunity to meet the teams behind the competitions, learn more about the scope of funding on offer, ask questions and meet potential partners and collaborators. These events are free to attend, however as demand is expected to be high, early registration is essential!
We have a recording of the live stream from the Audience of the Future: Production in Innovation – Competition Briefing originally broadcast on the 18th of October 2018 to help you find out more about the funding and get the inside track on applying. Visit our resources and support page to view the film
Making connections with potential collaborators
Are you looking for collaborators for the Production Innovation in Immersive Content competition? We can help! Simply sign up as an Immerse UK member – and when creating your profile, you will have the option of tagging yourself AotF (Audience of the Future). You will also be able to search for like-minded members (also tagged AotF) to identify your potential partners. Find out more or get started by clicking on Join in the top right hand corner of the website.
Resources and support
Visit our resources and support page to access briefings, guidance and support to help you with your application.
View Industry Perspectives, highlighting what is the potential impact of Audience of the Future funding and the growth of immersive technologies on the Creative Industries.
Got any further questions? Contact:
- Innovate UK | email@example.com | Customer Support Services: 0300 321 4357 (Mon-Fri, 9am-5:30pm)
- Immerse UK | Fiona Kilkelly | firstname.lastname@example.org
- Or visit our frequently asked questions page for information on definitions and scope