On 27 November 2017, BEIS published the Industrial Strategy – Building a Britain fit for the future White Paper. The Industrial Strategy included a number of valuable opportunities for the Creative Industries including a £33M fund for Audience of the Future Challenge.

How Audience of the Future Challenge is designed to support the immersive tech sector

Immersive technologies such as virtual, augmented and mixed reality are changing how we experience the world around us – from entertainment and art to shops and classrooms. The challenge is to bring creative businesses, researchers and technologists together to create striking new experiences that are accessible to the general public. This can create the next generation of products, services and experiences that will capture the world’s attention and position the UK as the global leader in the creative and commercial implementation of immersive technologies.

Upcoming funding opportunities

The Audience of the Future (AotF) Immersive Technology Investment Accelerator is launching on Monday 20 May 2019. This aims to provide the runway for later stage capital and equity investment beyond grant funding and enable early stage companies to get direct access to the commercial acumen and market access opportunities that equity investors provide.

Up to £2M of grant funding and a comparable amount of private investment is available to support business led R&D and to invest in companies in the creative industries that have real potential for growth. Read more

Previous competitions

The first wave of Audience of the Future Challenges opened in May 2018, including:

  • The £16m Future Demonstrators Programme
  • The £1m Design Foundations competition
  • The Production Innovation for Immersive Content competition

All these competitions closed for applications in 2018. Further information on all closed competitions can be found here

UKRI and Industrial strategy logo