On 27 November 2017, BEIS published the Industrial Strategy – Building a Britain fit for the future White Paper. The Industrial Strategy included a number of valuable opportunities for the Creative Industries including a £33M fund for Audience of the Future Challenge.
How Audience of the Future Challenge is designed to support the immersive tech sector
Immersive technologies such as virtual, augmented and mixed reality are changing how we experience the world around us – from entertainment and art to shops and classrooms. The challenge is to bring creative businesses, researchers and technologists together to create striking new experiences that are accessible to the general public. This can create the next generation of products, services and experiences that will capture the world’s attention and position the UK as the global leader in the creative and commercial implementation of immersive technologies.
The first wave of Audience of the Future Challenges opened in May 2018, including:
- The £16m Future Demonstrators Programme
- The £1m Design Foundations Competition
- The Production Innovation for Immersive Content Competition
- The Immersive Technology Investment Accelerator