On 27 November 2017, BEIS published the Industrial Strategy – Building a Britain fit for the future White Paper. The Industrial Strategy included a number of valuable opportunities for the Creative Industries including a £33M fund for Audience of the Future Challenge.

How Audience of the Future Challenge is designed to support the immersive tech sector

Immersive technologies such as virtual, augmented and mixed reality are changing how we experience the world around us – from entertainment and art to shops and classrooms. The challenge is to bring creative businesses, researchers and technologists together to create striking new experiences that are accessible to the general public. This can create the next generation of products, services and experiences that will capture the world’s attention and position the UK as the global leader in the creative and commercial implementation of immersive technologies.

Upcoming funding opportunities

The Production Innovation for Immersive Content competition is launching on Monday 1 October. It will provide up to £8m funding for business-led R&D projects that enable immersive content to be created faster, more efficiently, or in new ways and which improve significantly on the current ‘state-of-the-art’ in the field. Read more

Previous competitions

The first wave of Audience of the Future Challenges opened in May 2018, including:

  • The £16m Future Demonstrators Programme
  • The £1m Design Foundations competition

Both competitions closed for applications in Summer 2018. Further information on all closed competitions can be found here

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