AotF lit up stage

The successful projects are part of the Industrial Strategy Challenge Fund’s Audience of the Future programme, which is delivered by UK Research and Innovation (UKRI). Through this programme, government is supporting the best UK storytellers to create engaging immersive experiences.

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The Demonstrator programme is funding industry-led consortia in the creative industries to create new immersive experiences and test them with large audiences. There are four areas of focus, including Performance, Visitor Experience, Sports Entertainment and Media.

Over 30 projects have been awarded a share of the £1m Audience of the Future: Design Foundations Fund. Each project will focus on human-centred design, to create new immersive experiences, products and services.

  • Production Innovation for Immersive Content Fund

Successful beneficiaries are to be announced later in 2019.

What will be the impact of funding?

Those funded through the challenge will adopt, exploit and develop immersive technologies to create new products and services. They will capture the world’s attention and grow the UK’s leading market position in creative content.