Audience of the Future eyes

PRODUCTION INNOVATION FOR IMMERSIVE CONTENT COMPETITION NOW OPEN FOR APPLICATIONS

The next phase of the Audience of the Future Challenge sees the launch of  a new R&D fund, Production Innovation for Immersive Content. Up to £8m is available for business-led R&D projects that enable immersive content to be created faster, more efficiently or in new ways, and which improve significantly on the current ‘state-of-the-art’ in the field.

Lowering the cost of this content and expanding the ways in which it can be experienced will help UK businesses, especially SMEs to flourish and maintain the UK’s position as a global creative powerhouse.

The competition is open to all UK creative industry organisations working with immersive technologies. Single company projects can receive up to £250,000, while collaborative projects up to £1m. All proposals must involve at least one participant who is a content creator and develop tools, products or services for creating and delivering immersive content.