The New Ideas Fund is part of Creative Enterprise*, developed and delivered by Creative England.

The programme’s aims are to support growth of screen sector in England. The New Ideas Fund is a programme of small grants for creative entrepreneurs and companies working in moving image for storytelling.

The New Ideas Fund is a bespoke Research and Innovation fund offering small grants for creative entrepreneurs and companies working in moving image industries with storytelling at the heart of their work. The fund will enable entrepreneurs to build upon their creative and commercial ideas, creating opportunity for business growth. Grants of between £1,000 and £20,000 are available to support the development of new and innovative ideas that have the potential to impact your entrepreneurial journey and grow your business.

If you are applying for £10,000-£20,000 you must be a registered limited company, have a clear vision for your business and have a business proposal that includes storytelling through creative content/moving image as a significant component.

The New Ideas Fund is only available to businesses based in the English regions outside of London (any address based inside the M25). If you are based in London or any of the devolved administrations (Wales, Scotland and Northern Ireland), your application will be automatically declined.

Applications will be accepted until Friday 20 January 2023 at midday. Applicants will receive an outcome sometimes in March, with funds to be delivered 14 working days after the funding agreement has been signed.

We are looking for creative and commercial ideas that could unlock opportunities for your career to reach the next level or could increase your company growth prospects. This could be your chance to try something new, experiment with new technology or collaborate.

Some examples (please note that this list is by no means exhaustive):

  • Developing/ prototyping new tech for storytelling
  • Researching new business areas
  • Seed funding for company infrastructure
  • Developing new applications
  • Building new storytelling platforms
  • Testing new markets
  • Developing new tools for immersive storytelling
  • Enabling collaboration
  • New routes to market
  • New routes for distribution
  • Engaging new audiences
  • Experimenting with new formats of content creation

We are looking for innovative ideas that allow you to experiment and possibly diversify your business. Ideas that have the potential to grow your company or forge your career in the industry. Please note the fund cannot invest in content creation (short film production, slate funding, feature development).

Click here to find out more and apply.