Website: https://www.rga.com/services/ventures
Contact email: https://www.f6s.com/rgaventures/apply
About R/GA
Capital. Creative. Connections.
We don’t just help companies build their products. We help them build their brands.
A new model for acceleration.
Many accelerators are programs designed to help start-ups rapidly develop their product and attract investment. We’ve developed a unique offering that goes beyond the traditional mentor-intensive, co-location model, providing real value to companies at every stage.
Creative capital
We match each of our start-ups with the right experts across our global network, providing consulting, strategy, design, copywriting, business development, brand transformation, and more.
Financial capital
We invest in each of our program companies at current valuations. Deal terms vary depending on the stage of each start-up as well as the terms of funding raised previously.
Partner and client capital
We give start-ups exposure and access to R/GA’s global client network and industry-spanning corporate partners. These organizations participate in our programs not only as mentors, but advisors, pilot partners, customers, and investors.
Our programs
We build our programs around strategic themes — IoT, Commerce and Retail, Marketing Tech, Sports and Entertainment Tech, Media Tech, and more— and build cohorts to support them.
We curate a purpose-built team for every start-up, drawing from agency disciplines ranging from strategy and experience design to technology and branding. These experts then work alongside the founders, helping them build better products and brands.
Frequently Asked Questions:
Is my start-up at the right stage?
Yes. We are stage-agnostic and have designed our programs to help companies of all sizes develop their brand, improve their product, identify partnerships, and raise capital. We’ll work with you to create a custom program plan that allows you to continue running your business efficiently.
When can I apply?
We are always looking for the right start-ups for our corporate partners. At any point during our yearlong Studio, we might identify a matchmaking opportunity and lay the groundwork for a pilot or testbed. Tell us about your company here.
If accepted, would I need to move my team?
Our global studio model does not require founders to move their team, although space is always offered to start-ups across R/GA’s global network throughout the entirety of the program.
Our interest in immersive technologies
The field of Immersive Technology and Spatial Computing is set to revolutionise our lives.
It requires a new language and gesture-based control system, a sophisticated balance of hardware and software working in harmony, and it requires a contextual understanding of an individual’s needs to ensure the right information is presented at the right time and in the right place to avoid information overload, confusion and complexity.
As we map out experiences that augment the real world and build new virtual worlds on top of it, we need to create the tools, content, experiences, products and services, hardware and devices necessary to enjoy them.
Some of our current immersive-specific investments include Cognitive3D, which captures human interaction through VR, AR, and MR experiences, enabling real world insights to be captured from digital realities.
The value we can add to your company beyond capital
There are three ways in which we are able to add to your company beyond capital. Firstly, unique access to our team of talented crafts men and women from across our global network, including experts in consulting, strategy and business development as well as our core creative, ux and design teams. Secondly, we give start-ups exposure and access to our global client network and industry-spanning corporate partners. And thirdly, a network of mentors, advisors and potential pilot partners, customers, and investors. The expertise we’re able to bring to a company specifically in the field of Immersive technology includes developers and individual team members who’ve worked on active immersive software platforms including McDonald’s Happy Studio AR, Siemens VR and Magic Leap PoCs and demos. We have an in-house VR Studio and a selection of hardware devices to demo and develop on. We also have industry contacts with Unity, Microsoft, Magic Leap and Facebook