8 June 2018
Hyderabad at night

AS THE IMMERSIVE ECONOMY IN THE UK REPORT HIGHLIGHTS, UK IMMERSIVE BUSINESSES ARE WELL PLACED TO EXPORT. WHAT COULD THIS MEAN FOR A FUTURE WORKING RELATIONSHIP WITH INDIA?

India’s digital economy is shifting to accommodate more content and more stories. Post-Brexit, there’s a huge opportunity for a culturally sensitive UK sector rich in storytelling, marketing & Creative Industries  expertise to help tell those stories – and partner with India as it transforms into global leader.

-Will Saunders, Consultant & Executive Producer for WPS Ltd

As the Immersive Economy in the UK Report highlights, this growing sector is is a prime position to export products and services around the globe. And with trade deals being at the forefront of the Brexit debate, where are the opportunities to find and develop new partnerships beyond the UK and Europe?

Will Saunders recently represented BIMA on an Innovate UK trade mission to India. Having visited  Hyderabad, Banagalore & Mumbai, he highlights the growing market for digital technologies in India and where he believes the opportunities lie for UK-based companies – as well as lessons that can be learned.

Read Will’s full blog here