Briefing event recording
Recorded: Monday 21 May, BMA House, London
This briefing event introduces the Demonstrators programme, highlighting the scope of the funding on offer, as well as practical advice on who should apply, and tips on how to apply. It includes questions from the audience. [Duration 1:55:44]
Consortia building events recordings
Four events were held during May to encourage the formation of viable consortia to meet the very significant ambitions of the Audience of the Future Demonstrators Programme. They brought together potential bidders for each of the competition themes; performance, visitor experience, moving image and sports entertainment. Sessions filmed include the:
– Performance Briefing |Recorded: Monday 14 May | Royal Shakespeare Company’s Swan Theatre, Stratford
Prof. Andrew Chitty (Director, Audience of the Future Challenge) introduces the Demonstrator competition, putting it in context of the potential opportunities for the performance sector. Includes an audience Q&A session. Watch the performance briefing session
– Performance State of the Art Panel
Recorded: Monday 14 May | Royal Shakespeare Company’s Swan Theatre, Stratford
Prof Anthony Lilley (Scenario 2) chaired a panel session with Sarah Ellis (Digital Director, RSC), motion capture expert, Darren Cosker (Director of CAMERA, University of Bath) and Annette Mees (Head of Audience Labs, Royal Opera House) to discuss the state of the art in immersive experiences for performance. View the performance state of the art panel session
– Visitor Experience Briefing | Recorded: Monday 18 May | National Railway Museum, York
Prof. Andrew Chitty (Director, Audience of the Future Challenge) introduces the Demonstrator competition, putting it in context of visitor experiences, including the potential opportunities for this creative sector. Includes an audience Q&A session. Watch the visitor experience briefing session
– Visitor Experience State of the Art presentations and panel | Recorded: Monday 18 May at National Railway Museum, York
Presentations from Ruth Sessions (Director of Production, Factory 42), Emily Smith (Director of Marketing and BD, Atlantic Productions), Paul Moore (Head of School Communication & Media, Ulster University) and Greg Furber (Creative Director, Rewind), followed by a panel discussions hosted by Prof Andrew Chitty (Director, Audience of the Future Programme). Watch the visitor experience state of the art presentations and panel session
– Moving Image briefing | Recorded: Monday 21 May | BFI, London
Prof. Andrew Chitty (Director, Audience of the Future Challenge) introduces the Demonstrator competition, putting it in context for moving image, including the potential opportunities for the sector. Includes a Q&A session. Watch the moving image briefing session
– Moving Image State of the Art presentations and panel | Recorded: Monday 21 May | BFI, London
Presentations from Daniel Wan (Lead Digital Creative (VR/AR), Alchemy VR), Katie Grayson (Head of Passion Pictures), Ben Roberts (Director of the BFI Film Fund) followed by a panel discussion with Prof Andrew Chitty (Director, Audience of the Future Programme). Watch the moving image state of the art panel session
– Sports Entertainment briefing | Recorded: Tuesday 22 May | Edgbaston Stadium, Birmingham
Prof. Andrew Chitty (Director, Audience of the Future Challenge) introduces the Demonstrator competition, putting it in context for sports entertainment, including the potential opportunities for the sector. Includes a Q&A session.Watch the sports entertainment briefing session
– Sports Entertainment State of the Art presentations and panel | Recorded: Tuesday 22 May | Edgbaston Stadium, Birmingham
Presentations from David Mahoney (Chief Strategy Officer, England and Wales Cricket Board) Chris Aylett (CEO, Motorsports Industry Association), Tim Part (Senior Consultant, MTM London) followed by a panel discussion with Prof Andrew Chitty (Director, Audience of the Future Programme). Watch the sports entertainment state of the art presentations and panel
Consortia building lunchtime webinars
Hosted by Professor Andrew Chitty with Tom Fiddian, Innovation Lead for the Creative Industries at Innovate UK; Fiona Kilkelly, Head of Immerse UK, Alexis Blades from the Competition Team at Innovate UK. They discussed match funding, including highlighting worked examples, how SME costs work, charged trials and commercial revenues. Includes Q&A from the audience. [Duration: 1:14:30]
Hosted by Professor Andrew Chitty with Fiona Kilkelly, Head of Immerse UK, Phillip Haddow and Joe Lyford from Innovate UK, they discussed match / public funding, IP, audience definitions, international projects, consortium building, partners and sub-contractors with Q&A from the audience. [Duration: 1:16]. Watch the webinar
In addition to the content filmed at all the Demonstrators Consortia Building events, the full slide decks are also available for the:
Find Demonstrators consortia partners
We’ve added a new function to the personal profile section, so you are able to highlight to other members that you’re looking for partners to collaborate with. Simply update your profile by clicking on edit profile in the right hand corner of your screen (under My Account) and select Audience of the Future partner under the I am looking for/I can offer sections.
Additionally, you can share your details and see a list of others for each demonstrator programme area by filling in the expression of interest forms for performance, visitor experience, moving image and sports entertainment sectors.
How to apply
Further guidance, information on eligibility and the online application form can be found on the Innovate UK website. Find out more about the Demonstrators competition and apply.
There’s also further guidance available from Innovate UK to help you with your application, including a general guide for grant applicants and a projects cost guide.
WHAT IS THE AUDIENCE OF THE FUTURE CHALLENGE?
On 27 November 2017, BEIS published the “Industrial Strategy – Building a Britain fit for the future” White Paper. The Industrial Strategy included a number of valuable opportunities for the Creative Industries including a £33M fund for Audience of the Future Challenge.
Immersive technologies such as virtual, augmented and mixed reality are changing how we experience the world around us – from entertainment and art to shops and classrooms. The challenge is to bring creative businesses, researchers and technologists together to create striking new experiences that are accessible to the general public. This can create the next generation of products, services and experiences that will capture the world’s attention and position the UK as the global leader in the creative and commercial implementation of immersive technologies.
Monday 21 May 2018 saw the opening of the first wave of activity. This focuses on a £16m Audience of the Future Demonstrators programme to explore the immersive future of the Creative Industries by supporting new large-scale immersive experiences in key sectors of the creative Industries and testing them with a mass audience. Also included was the launch of a £1m early-stage Audience of the Future: Design Foundations competition, focused on understanding the future user, delivering vital insight into audience perceptions and behaviours. The Design Foundations competition closed for applications on Wednesday 4 July.
THE KTN GOOD APPLICATION GUIDE
The Knowledge Transfer Network (KTN) has produced a Good Application Guide, giving you top tips and advice on how to prepare the best application for grant applications. Download the guide here
INNOVATE UK GUIDANCE FOR APPLYING
General guidance for grant applicants
This online guide give an overview of applying for a business innovation grant, including funding rules, categories and participation levels. Read more
Project costs guidance
This online guide highlights eligible project costs and how to complete the finance form for innovation projects for non-academic and academic applicants. Read more
If you’ve any questions, or need any further information, please drop us a line on the relevant email:
Design Foundations competition
- Immerse UK’s Fiona Kilkelly’s blog on how to tap into the expertise of the UK’s universities. Read more
- mireality’s Maria Ingold’s blog on demystifying government funding. Read more