This page gives you access to a range of resources to help and support applications to the competition that is now open under the Audience of the Future Challenge Fund.

The £33m ISCF Audience of the Future Challenge Fund can potentially offer fantastic support to innovators, researchers, creators and technologists to create new products and services by adopting, exploiting and developing immersive technologies.

The first wave of activity launched in May 2018, including the £16m Audience of the Future Demonstrators programme. This competition is designed to explore the immersive future of the Creative Industries by supporting new large-scale immersive experiences in key sectors of the creative Industries and testing them with a mass audience.

This also included the launch of a £1m early-stage Audience of the Future: Design Foundations competition, which closed for applications on Wednesday 4 July.