THE FIRST OF THE ISCF AUDIENCE OF THE FUTURE CHALLENGES LAUNCHES ON 21 MAY 2018

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The £33m ISCF Audience of the Future Challenge Fund can potentially offer fantastic support to innovators, researchers, creators and technologists to create new products and services by adopting, exploiting and developing immersive technologies.

WHAT IS THE AUDIENCE OF THE FUTURE CHALLENGE?

On 27 November 2017, BEIS published the “Industrial Strategy – Building a Britain fit for the future” White Paper. The Industrial Strategy included a number of valuable opportunities for the Creative Industries including a £33M fund for Audience of the Future Challenge.

Immersive technologies such as virtual, augmented and mixed reality are changing how we experience the world around us – from entertainment and art to shops and classrooms. The challenge is to bring creative businesses, researchers and technologists together to create striking new experiences that are accessible to the general public. This can create the next generation of products, services and experiences that will capture the world’s attention and position the UK as the global leader in the creative and commercial implementation of immersive technologies.

Monday 21 May 2018 sees the opening of the first wave of activity.  This focuses on a £16m Audience of the Future Demonstrators programme to explore the immersive future of the Creative Industries by supporting new large-scale immersive experiences in key sectors of the creative Industries and testing them with a mass audience.  Also included is the launch of a £1m early-stage Audience of the Future: Design Foundations competition, focused on understanding the future user, delivering vital insight into audience perceptions and behaviours.

ISCF AUDIENCE OF THE FUTURE DEMONSTRATORS AND DESIGN FOUNDATION COMPETITION OVERVIEW