Generate hype and awareness around Adidas’ new X brand, promoting sales with the beginning of FIFA’s 2018 World Cup.
Mobile app syncronized with the arenas located in stores and fanzones, in the UAE, KSA and QATAR.
Users create their own profile and connect themselves to the arena.
Users can try the product through various challenges.
According to their performance in these challenges, they’re rewarded with points in the app.
These points can be exchanged for discount vouchers.
To find out more: