The Challenge:

To activate the Worten brand with the portuguese gamer community, promoting brand recognition as “the place for gaming and esports in


The Platform:

Gamified website dedicated to gaming and to the portuguese gaming community with the goal to become the Nº1 gaming hub in Portugal.

It focuses in 3 axes:

• News

• Esports Tournament

• Contests

Through gamification the activites and interactions in the platform are dynamic:

• Quest system that encourages interaction throughout the day

• Winning Rings (Worten game ring currency) through multiple activities and interactions

The Path:

1. In-Store Tournaments

2. Online Tournaments

3. Rock in Rio Arena


• + 53 K Registered Users

• + 40 M Virtual Currency Units

• + 500 Redeemed Products

• 27 Tournaments across 7 different games in 10 months

• + 4 K Unique Tournament Registrations

• Average 257 player signups per tournament

• 3 Live Events

• + €30 K awards for the Tournaments