Hear more from Maria Economou, Professor of Digital Cultural Heritage at the University of Glasgow and the Hunterian Museum as she explores the role of immersive tech in digital cultural heritage interpretation in attracting diverse audience and engaging them more deeply.

About this webinar

Digital cultural heritage interpretation, including VR and AR, had expanded over the last few years in an effort to attract diverse audiences and engage them more deeply. However, this remains challenging and raises a number of issues that the talk will address, such as the role of emotional engagement and digital storytelling when balancing facts and fiction, and the challenges of connecting meaningfully real objects and sites with users’ lives today.

The webinar will draw from a range of related research focusing on the lessons learned from the European H2020 Research and Innovation EMOTIVE project (2016-2019).

About Maria Economou

Maria Economou is Professor of Digital Cultural Heritage, a joint post at the University of Glasgow shared between Information Studies, School of Humanities and the Hunterian Museum, where she leads the Digital Strategy.

She co-ordinated the Scottish Network on Digital Cultural Resources Evaluation funded by the Royal Society of Edinburgh (2015-16), was Co-Investigator in the EU H2020 EMOTIVE project (2016-19) on emotive virtual cultural experiences through personalised storytelling, the EU MCSA POEM Innovative Training Network on Participatory Memory Practices (2018-22) and the AHRC/EPSRC Immersive Technologies Scottish National Heritage Partnership pilot (2018-19).

She is a founding co-director of the Glasgow Digital Cultural Heritage Network, supported by the University of Glasgow Arts Lab. She was previously Associate Professor, Museology and New Technologies at the University of the Aegean (2003-13) directing the Museology Research Lab and worked at Manchester University (2000-2003) and the Pitt Rivers Museum, Oxford (1995-1997).