About International

Immerse UK supports UK businesses and research organisations in the immersive tech sector, to be the most successful and innovative they can be whilst also promoting and connecting the UK immersive tech sector on an international stage.

Members

Tom Fiddian

Thought leader on technological innovation across multiple sectors. Strong, capable project manager with a track record of leading multi-million pound projects across industry, academia and Government. An innovative and confident leader with extensive experience of influencing at...

Sam Michel
Director, Creative Economy Team

Sam is a Director of the Creative Economy Team, a consultancy that specialises in event direction, partnership & engagement and consultancy support for projects including collaborations between the research community and industry. CET is best known for its partnership & engage...

Richard Parry

Richard’s career in trade promotion has encompassed a number of sectors (leisure, education and creative) and markets (Hong Kong, Gulf, USA, Europe) but he describes his current role in promoting UK products and services in the “experience economy” as “the most intriguing...

Peter Dirken

I manage Innovate UK global programme of innovation missions to connect UK business to the best of innovation the world has to offer. We have an active and well established programme of around 20 innovation missions per year. Currently these are all being carried out virtually an...

Neil Peplow

Extensive experience in Film/ TV sector covering production, policy, education, business development, and strategic planning.

Nee-Joo Teh
Head of KTN Global Alliance

Dr Nee-Joo Teh is Head of KTN Global Alliance, KTN’s flagship international initiative, which he founded in 2020. Working in close partnerships with key UK government departments and international organisations, Nee-Joo leads KTN’s international strategy and a Global Alliance...

Mark Leaver
Creative Industries Development Consultant

Mark is a Creative Industries Development Consultant with a varied portfolio of projects across both public and private sectors. His engagements always have a strong strategic policy or business development focus, and specific strengths in innovation support and international dev...

Maddalena Crosti

Maddalena’s passion is helping creators realise their vision, particularly around XR. She specialises in running immersive and creative innovation programmes with the aim of building resilient ecosystems. Her work has taken her to the UK, Saudi Arabia and Taiwan. Over her caree...

Jessica Driscoll
Head of Immersive Technology, Digital Catapult

An immersive technology specialist Jessica Driscoll is the Head of Immersive Technology at Digital Catapult. She has an MA in Digital Culture and Technology and experience of working with a variety of technologies from virtual reality, augmented reality and haptics in the creativ...

Graham Hitchen

Graham provides strategic management advice on the development of major programmes for cities, cultural organisations, universities and government agencies. He works with clients to manage complex challenges - specialising in relationship building, and high-level facilitation and...

Chris Hurne

I am currently responsible for helping overseas owned companies in the Creative & Media, and SportsTech sectors set up and expand in the UK. I studied Biology at the University of Plymouth, I have since had a variety of roles in a variety of industries, and prior to working wi...

Andrew Chitty
Creative Business Leader

Creative business leader with interests in Creative Industries, Digital Economy, Digital Health and Higher Education. Service designer, strategic consultant, investor, advisor and non-exec to digital and creative businesses. Always looking for new opportunities and challenges.

Matt Sansam
Head of Delivery, Innovate UK

Matt Sansam joined Innovate UK in 2010, where he is currently Head of Delivery for ‘Audience of the Future’, a £39m Industrial Strategy Challenge fund. Matt manages relationships with government departments, business, and academic communities, as well as scoping, planning, d...

Liz Rosenthal
Curator, executive producer

Curator, executive producer and pioneer of immersive and interactive creative media. Liz is Curator of Venice Biennale’s International Film Festival's Official Selection and Competition programme Venice Immersive, Executive Producer of immersive content accelerator programme...