Live funding

Apply for a share of up to £30m for UK-developed, late stage R&D to support growth in advanced low carbon propulsion capability in the automotive sector.

Businesses from the UK, EU or EEA can apply for a share of up to £9.4m to develop demonstrators for sustainability, customer experience, operations or maintenance.

Innovate UK Smart Grants: January 2020

Closes on 22 April 2020

This competition is designed to support delivery of ambitious or disruptive R&D innovations that can make a significant impact on the UK economy.

Prior to establishing a Creative Innovation Lab under the next Creative Europe programme, the European Commission has launched this €1.75m  pilot call to support cross-border, cross-sector activities including through the use of innovative technologies such as VR.

Audience of the Future

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About Audience of the Future

What is the £33m Audience of the Future Challenges and how is it supporting the creative immersive tech sector to grow?


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Audience of the Future Beneficiaries

Find out more about the projects that have successfully applied for Audience of the Future Challenge funding.


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Previous Competitions

Find out more about closed Audience of the Future competitions.


Funding resources

Having great pitching and presenting skills are crucial to make a great first impression, showcase your immersive business effectively and help you to secure future clients and investment. These short, step-by-step video…

How to develop your value proposition Have you ever listened to a presentation and walked away thinking “I really don’t understand what they actually do” or simply “So what? That’s not special”….

Learn more about making a great first impression, showcasing your immersive business effectively through developing and delivering engaging pitches and presentations.

Applying for public funding or private investment can seem daunting and at times confusing. We can support you by giving you a range of resources and practical tips to help you develop…

The Immerse UK Online Funding and Finance Directory Premium members only

Find the right funding and investment to suit their needs and suit their product life-cycle and company stages by using our comprehensive guide to private and public investment sources.