Live funding

StoryFutures Creative Data Hackathon

Closes on 8 April 2020

Win a £20K R&D commission to create an open-source, user-facing prototype that can track, update and share metadata in media post-production workflows.

UK businesses can apply for up to £5.8 million to collaborate on a digital security by design demonstrator project in which an additional technology ‘ingredient’ is required. This funding is from the Industrial Strategy Challenge Fund.

The chance for four creative companies to receive funding for a dedicated member of staff to work on new ideas and develop early-stage prototypes in immersive storytelling.

The ATI Programme provides funding for industrial research and capital projects to encourage innovation in UK civil aerospace.

Innovate UK Smart Grants: January 2020

Closes on 22 April 2020

This competition is designed to support delivery of ambitious or disruptive R&D innovations that can make a significant impact on the UK economy.

Overview Organisations can apply for a share of up to £9.3 million to demonstrate market-creating innovations in lower income countries and emerging economies. Key dates Apply by | Wednesday 6 May 2020 |…

Prior to establishing a Creative Innovation Lab under the next Creative Europe programme, the European Commission has launched this €1.75m  pilot call to support cross-border, cross-sector activities including through the use of innovative technologies such as VR.

UK businesses can apply for a share of up to £2.5 million to support development of 5G enabled transport innovations.


Closes on 17 May 2020

An acceleration programme that has been designed to allow the best creative teams to develop concepts and prototypes of immersive content using virtual, augmented and mixed reality technologies. Up to £20k early stage funding plus industry support. Developed by Digital Catapult and Arts Council England with support from Innovate UK.

Heritage Emergency Fund

Closes on 31 May 2020

A £50m UK-wide fund from The National Lottery Heritage Fund to support the heritage sector as an immediate response to the coronavirus outbreak.

Future Leaders Fellowships could provide an individual with outstanding potential in your business with the funding and support to turn high impact research and innovation focused ideas into reality. For businesses, this could also mean up to £1.5 million funding over a four-year period.


Closes on 26 June 2020

Overview XR4ALL is an initiative by the European Commission to strengthen the European XR industry. It is designed to forge a competitive, sustainable XR-tech ecosystem in Europe. This open call is designed…

Audience of the Future

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About Audience of the Future

What is the £33m Audience of the Future Challenges and how is it supporting the creative immersive tech sector to grow?


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Audience of the Future Beneficiaries

Find out more about the projects that have successfully applied for Audience of the Future Challenge funding.


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Previous Competitions

Find out more about closed Audience of the Future competitions.


Funding resources

Having great pitching and presenting skills are crucial to make a great first impression, showcase your immersive business effectively and help you to secure future clients and investment. These short, step-by-step video…

How to develop your value proposition Have you ever listened to a presentation and walked away thinking “I really don’t understand what they actually do” or simply “So what? That’s not special”….

Learn more about making a great first impression, showcasing your immersive business effectively through developing and delivering engaging pitches and presentations.

Applying for public funding or private investment can seem daunting and at times confusing. We can support you by giving you a range of resources and practical tips to help you develop…

The Immerse UK Online Funding and Finance Directory Premium members only

Find the right funding and investment to suit their needs and suit their product life-cycle and company stages by using our comprehensive guide to private and public investment sources.