Live funding

Brighton Dome & Brighton Festival are exploring how advanced digital technologies can be used to engage audiences in new and original ways. Successful applicants will receive £20,000 to augment an already developed interactive or immersive experience, installation or production with 5G.

XR prize challenge: fight climate change

Closes on 31 December 2022

The XR Prize Challenge: Fight Climate Change is a global competition harnessing AR and VR (XR) solutions to help fight climate change. AWE is inviting submissions from teams and individuals, and especially collaborations between XR technologists and climate change experts from around the world, to compete for a $100,000 cash prize.

Innovate UK Smart Grants: October 2022

Closes on 18 January 2023

UK registered organisations can apply for a share of up to £25 million for game-changing and commercially viable R&D innovation that can significantly impact the UK economy. This funding is from Innovate UK, part of UK Research and Innovation.

New Ideas Fund November 2022

Closes on 20 January 2023

Grants of between £1,000 and £20,000 are available to support the development of new and innovative ideas that have the potential to impact your entrepreneurial journey and grow your business. Only available to businesses based in the English regions outside of London (London = any address based inside the M25).

Innovate UK is offering up to £25 million in loans to SMEs for highly innovative late stage research and development (R&D) projects.

SDG Metaverse Prize

Closes on 31 March 2023

Student-aged teams are invited to create an immersive, experiential, and interactive Metaverse environment in virtual reality (VR) to bring awareness and education to the United Nations’ 17 Sustainable Development Goals.

The Creative Enterprise* Business Planning Support will pay grants of up to £5000 to support companies who work in moving image for storytelling, spanning film, television, games and immersive, to build meaningful connections and create opportunities for business growth. Only open to businesses based in England, outside the M25. Rolling deadline with a 6-week turnaround.

The aim of this programme is to assist organisations to deliver arts projects which contribute to the growth of arts in the community for new and existing audiences and which reflect the diversity of Northern Ireland’s society and culture. Rolling deadline, turnaround <2 months in most cases.

Audience of the Future

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About Audience of the Future

What is the £33m Audience of the Future Challenges and how is it supporting the creative immersive tech sector to grow?


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Audience of the Future Beneficiaries

Find out more about the projects that have successfully applied for Audience of the Future Challenge funding.


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Previous Competitions

Find out more about closed Audience of the Future competitions.


Funding resources

The Immerse UK Online Funding and Finance Directory Premium members only

Find the right funding and investment to suit their needs and suit their product life-cycle and company stages by using our comprehensive guide to private and public investment sources.

The London Business Hub’s Investment Readiness Programme helps to guide London-based, early-stage founders, especially from underrepresented groups, on how to access external finance. 

Having great pitching and presenting skills are crucial to make a great first impression, showcase your immersive business effectively and help you to secure future clients and investment. These short, step-by-step video…

How to develop your value proposition Have you ever listened to a presentation and walked away thinking “I really don’t understand what they actually do” or simply “So what? That’s not special”….

Learn more about making a great first impression, showcasing your immersive business effectively through developing and delivering engaging pitches and presentations.

Applying for public funding or private investment can seem daunting and at times confusing. We can support you by giving you a range of resources and practical tips to help you develop…