2018 REPORTS ON THE IMMERSIVE TECH SECTOR

Immersive Technologies in Manufacturing Report

Published by the HVMC Visual and Virtual Reality Forum | July 2018

The Immersive Technologies in Manufacturing Report, explores how immersive technologies are currently being used in sectors ranging from aerospace, oil and gas, through to construction, and at all stages through the manufacturing life cycle.

Download the Immersive Technologies in Manufacturing Report [4MB]

Immersive Content Formats for Future Audiences Report

Commissioned by Digital Catapult and produced by Limina Immersive | June 2018

This report is a step towards an immersive media taxonomy for creative formats. It identifies trends within the most impactful and creative consumer-facing experiences released by the emerging immersive media sector over the last 4-5 years.

Download the Immersive Content Formats for Future Audiences Report [7MB]

Evaluating Immersive User Experience and Audience Impact Report

Commissioned by Digital Catapult and produced by Nesta and i2 Media Research | June 2018

This report looks at the challenges of understanding the value of creative content while the consumer market for VR and AR content is still small, and traditional quantitative measures of measuring impact are not always available or reliable. It develops a research methodology for testing and evaluating the experimental immersive content that is being made now, in a way that will help us predict the potential audience appetite, cultural impact, and commercial opportunity in the future.

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Creative Tools and Workflows for Immersive Content Creation Report

Commissioned by Digital Catapult and produced by Opposable Group and TechSpark | June 2018

This report looks at key questions around content creation: How is content authored? What tools, techniques, skills, people, equipment will they need? What is best practice? What are the impacts of one workflow over another?  It also provides a snapshot of workflows, and examples of how content is being made right now across the creative industries, and provides original research into where the challenges and opportunities lie.

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The Immersive Economy in the UK Report

Commissioned by Immerse UK and produced by Nesta | May 2018

This is the first ever report mapping the UK’s immersive specialist businesses and highlights the rapid expansion of the sector, defining the scale, nature and economic value of ‘immersive specialist’ businesses. It quantifies and describes a fast-growing, confident and export-intensive industry that is already adding economic value to the UK.

Read more and download the report